Category: WATE News

Apr 30
‘From mild to wild:’ What to explore on the ‘adventure side’ of the Smokies

by: Naomi Hillmer Posted: Apr 30, 2026 / 12:30 PM EDT Updated: Apr 30, 2026 / 12:26 PM EDT COCKE COUNTY, Tenn. (WATE) — Hiking prevails as one of Cocke County’s biggest draws in tourism, known as the “Adventure Side of the Smokies.”   Between three rivers, a national forest and a national park, there is an abundance of recreational activities in […]

Apr 23
Smokies announces dates for synchronous firefly viewing

by: Hope McAlee Posted: Apr 21, 2026 / 12:27 PM EDT GATLINBURG, Tenn. (WATE) — Synchronous firefly season is approaching and the Great Smoky Mountains National Park has announced the dates for its annual viewing event and when guests can sign up for a chance to see the fireflies. From May 20-27, the GSMNP will be hosting its […]

Apr 23
Monroe County tourism gearing up for busy season as visitors hit the Cherohala Skyway

by: Naomi Hillmer Posted: Apr 23, 2026 / 12:15 PM EDT TELLICO PLAINS, Tenn. (WATE)  — The Cherohala Skyway in Monroe County is gearing up for one of its busiest times of the year. The 43-mile road connecting Tennessee to North Carolina sees around 10 million people pass through each year, and the Monroe County Department of Tourism said summer travel is growing in popularity.   Smokies announces dates for synchronous firefly viewing “You get all […]

Apr 16
Exploring the ‘peaceful side’ of the Smokies: How biking is growing in Townsend

by: Naomi Hillmer Posted: Apr 16, 2026 / 12:05 PM EDT Updated: Apr 16, 2026 / 05:40 PM EDT TOWNSEND, Tenn. (WATE) — Tourism in Townsend offers visitors a look at the peaceful side of the Smokies, outside the hustle and bustle of large cities or amusement attractions. Serving as a gateway to the Smokies, shop owners say […]

Apr 09
What to explore beyond 441: ‘The best part of Gatlinburg’ visitors might miss

by: Naomi Hillmer Posted: Apr 9, 2026 / 12:28 PM EDT Updated: Apr 9, 2026 / 05:25 PM EDT GATLINBURG, Tenn. (WATE) — Millions of people visit Sevier County each year. While many of them stop along the 441 Parkway on their way up to the Great Smoky Mountains National Park, there are several attractions off the beaten path, from local artisans to niche museums.  “You never […]

Apr 02
How East Tennessee counties benefit from billions in visitor spending

by: Naomi Hillmer Posted: Apr 2, 2026 / 04:51 PM EDT Updated: Apr 2, 2026 / 05:22 PM EDT MARYVILLE, Tenn. (WATE) — With over 12 million people visiting the Great Smoky Mountains National Park each year, East Tennessee serves as a hub for visitors passing through, looking to stay, or carrying on family traditions.   While Sevier County may see the most visitors in […]

Mar 23
How tourism-generated tax revenue supports Sevier County communities

by: Naomi Hillmer Posted: Mar 23, 2026 / 05:51 PM EDT Updated: Mar 23, 2026 / 06:06 PM EDT PIGEON FORGE, Tenn. (WATE) —  The Tennessee Department of Tourist Development recently announced that over $2.03 billion in state tax revenue was generated by the tourism industry in Tennessee last year.   That money goes back into communities in the form of lowering taxes for residents and funding local […]

Mar 11
Potential multi-use redevelopment plans for old Smokies Stadium released

by: Hope McAlee Posted: Mar 11, 2026 / 04:27 PM EDT Updated: Mar 11, 2026 / 04:27 PM EDT KODAK, Tenn. (WATE) — Officials with the City of Sevierville and Sevier County Government have released some potential redevelopment plans for the old Smokies Stadium property in Kodak. According to a joint press release, officials are working with The […]

Mar 07
Dolly Parton attends Opening Day for Dollywood’s 2026 season

by: Hope McAlee Posted: Mar 13, 2026 / 07:12 AM EDT PIGEON FORGE, Tenn. (WATE) — Friday is opening day at Dollywood, and East Tennessee icon Dolly Parton was in attendance for the first day of the park’s 41st season. The park opened for the first day of the 2026 season and the I Will Always Love […]

Nov 24
New resort opens in Pigeon Forge after $80 million investment

by: Hannah Moore Posted: Nov 21, 2025 / 08:39 AM EST Updated: Nov 21, 2025 / 08:39 AM EST PIGEON FORGE, Tenn. (WATE) — A new resort has opened in Pigeon Forge, anticipated to create over 100 full-time jobs. This dual-branded resort, situated on Jake Thomas Road minutes from Dollywood, includes an Embassy Suites by Hilton Pigeon Forge Resort and […]